Sonal studio was created as a rebranding of Mark Zeh Innovation in late 2019. In early 2020, longtime friend and collaborator Yuree Hwang joined Mark Zeh to provide even-more emphasis on Industrial Design, UI Design, and Design research.

Our work is based upon processes to first gain a deep understanding of user and business problems, then creatively build and explore digital/physical platforms that resolve those needs. We are technologists and designers with both the technical competencies and global network to build and test almost anything we can imagine. We would welcome the chance to collaborate with your startup, product planning team, or advanced design team to apply our unique mix of Research, UX, ID, and Engineering skills to ideate, build, and test your future.

We offer a very wide variety of services, including expert design thinking workshops (but only if you come with a concrete business problem!), global ethnographic research, Industrial Design, UX Design, MVP creation for digital services, physical product Engineering... whatever it takes to ideate and prototype the future or refresh your current business.

An interview with Dr. Chad McAllister on The Everyday Innovator Podcast

Contribution of chapter 7 to: "PDMA Essentials: Design and Design Thinking" from John Wiley & Sons