Sonal studio was created as a rebranding of Mark Zeh Innovation in late 2019

Our work starts with Research, to gain a deep understanding of user/business problems. We then creatively build and explore digital/physical platforms to resolve those needs. We are technologists and designers with both the technical competencies and global network to build and test almost anything we can imagine. We would welcome the chance to collaborate with your startup, product planning team, or advanced design team to apply our unique mix of Research, UX, ID, and Engineering skills to ideate, build, and test your future

We offer a focused variety of services: expert design thinking workshops; global ethnographic research; Industrial Design; UX Design; physical product Engineering. These are the core capabilites needed to ideate and prototype the future.

Some public work:

A 2024 article in the International Journal of Technology Management, Vol 95, No.3-4, comparing the methodologies of the Bauhaus to those of Design Thinking. Co-authored with Dr. Sven Schimpf & Kai Wüssow. (this is unfortunately paywalled) "Back to the roots: imagining the application of Bauhaus methodologies in design thinking"

Mark Zeh's talk on how to design better interactions with our digitally-stored memories IXD23 in Zürich

An interview by Dr. Chad McAllister on his The Everyday Innovator Podcast

Contribution of chapter 7 to: "PDMA Essentials: Design and Design Thinking" from John Wiley & Sons